From humble beginnings as the first fashion store on Chapel Street amongst the Greek butcheries, to over 40 years of denim expertise as Australia’s original denim brand, JAG is forever mixing old with new, classic with contemporary, the exciting with the functional.
These days, JAG is more than just denim. Their pieces are designed with an effortless attitude; from rocked out indigo washes worn with floaty feminine fabrics, tactile knitwear and easy silk layers to modern and masculine cuts with functional jackets, perfect chinos and easy shirting.
Recently, they partnered with the world’s best denim mill, ISKO, to create a range of denim using incredible patented Reform technology. The clothing is authentic in appearance but with a stretch that creates form in all the right places.