Bursting with Britishness
Joules is one of Britain’s best loved, family lifestyle brands. They got there by being close to their customers to understand what truly mattered to them. They found out their customers were hungry for colour in their cloths when taking time off with their families. They wanted colour, quality and quirky…quintessentially British.
Quirky humour and stoic determination isn't the only thing the British are known for. They also have some excellent fashion!